Henrik Werdelin

Made this twitter the other day in celebration of an excellent experience with ZipCar.  “Really impressed by zipcar. Their signup process is really slick – and its perfect for ‘living in a big city like london’ usage.” Now today, I recieved the email below thanking for that twit. Now, in a world where there are many options for consumers, I really love the way that ZipCar make me feel special.

I relelize that there are compeditors out there (even some that are cheaper I think), but its really consumer dialog like the email below that creates loyalty and, not to forget, vocal viral promoters. Even renting a car, is for me not only about getting some wheels in a given time period – its about the totally end to end experience; From booking easy online, to getting a nice working car, to feeling some what part of a cool brand. So again and for the last time (otherwise people will think I work for them ;-). Well done ZipCar.

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Hi Henrik,

Laura from Zipcar UK here. I noticed your enthusiastic post on Twitter/May 3^rd about your Zipcar drive in Mini Minaret. Hope it did the biz for you!  As a little gesture of thanks I am adding £15 in free driving credit to your account today, lasting for 30 days (we love our happy Zipsters!)  Hope you enjoy it however you choose to use it.

And yes, to your post point, we think we are helping people to overcome traditional private car usage and reduce car usage making London a better place to live and travel in.

Just to add: if you’re in Hammersmith, Southwark or in Tower Hamlets watch out for a slew of new Zipcars coming your way this spring/summer, making Zipcar an even more simple personal and business lifestyle choice.

Thanks again, and happy Zipping.

Kind regards,

Laura

Communications manager