Henrik Werdelin

I think that building a new web based product is very much like making a nightclub. Its no longer enough (if it ever was) just to have a great sound system or a cool bar concept. Its about having the right name, at the right place, with the right doorman, serving the right drinks, with the right promotor and DJs. You need the right people to stay for the right time – and you need the right things to go wrong. In short you have 100s of small things that make up an awesome experience / night out. Building a web product is the same. Its not the name, nor the concept or the design. Its the 100s of things that combined make up an awesome web product. The concept, making the right flow, understanding how to attract the users and keeping them, making the site spin fast and in tune with the user ect.. For both product and brands the devil is in the details – and success is formed out of 1000s small great ideas.